“Surveys agree that approximately 90 percent of marketers are using content marketing in one form or another. Surveys also agree that only about 40 percent feel their content marketing efforts are effective — and only about 10 percent of marketers feel their content marketing efforts are very effective.”
“I contend that there is one mistake that practitioners make that keeps them from producing successful content marketing.
“The good news is, it’s easy to fix.”
This article is by Bruce McDuffee on the Content Marketing Institute blog.