“Hands down, the biggest mistake small businesses are making on social media is not using social media,” pointing to a stat from the recent STAPLES study that found that while most small business owners want to use social and know they should be using social, more than a quarter haven’t considered how it can help their businesses and an equal number consider themselves novices.
To quote Seth Godin, “How can you squander even one more day not taking advantage of one of the greatest shifts of our generation,” Strauss writes in his book on the imperative for small business owners to embrace social. To that end, he shared with FORBES three clear-cut tips to make social make sense for every small business entrepreneur…
Article: “Making Social Marketing Make Sense For Small Business”
This article is by Meghan Casserly on Forbes.com