“There are eight very common mistakes that newbies make that unknowingly diminish their Twitter effectiveness and ROI from day one. Most of these mistakes can be avoided by simply spending 10 minutes setting up your Twitter Profile or by getting some Twitter training.”
The article is written from a non-profits perspective, but in our experience the mistakes are very common to most new Twitter users.
If you are new to Twitter, or still don’t feel that it is working well for you, then do yourself a favor and make sure that you these basic set-up parameters populated and try to avoid these mistakes.
This article is by Heather Mansfield of the @NonprofitOrgs blog.