The single most important element of your social media program is making your company worthy of discussion.
We use social media to express feelings that are at the opposing poles of fascination and frustration. So why do so many companies toe the line of average, yet expect customers to shout from the digital rooftops about amazingly mediocre products and services?
If you’re going to use social media to accomplish anything of value, you must have a Talk Trigger that rousts your advocates from their naturally drowsy state, and gets them typing concise messages of adoration. But the paradox is…
This article is by Jay Baer (@jaybaer) on the Convince & Convert blog