Link: A formula for finding social media fans
“Why does getting social media strategy dialed in correctly matter so much to the future growth of your business? For one, never before in the history of brand marketing and public relations have we been in such a position to construct close, credible, and interactive relationships with those we wish to communicate with. As you may know though, social media is radically different than other communication channels, so it only makes sense to get this right.”
by Bob Wheatley, @WheatleyTimmons, on @iMediaTweet
