Link: The 8 Wrong Questions PR Firms Are Asking About Social Media
“The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms (ad agencies and other advisors) are …”
Jay expertly converts common “distribution-only” social media tactical questions into their more important strategic and long-term beneficial counterparts, to better shape the planning for and discussions with clients. (There are great comments under this post as well.)
by @JayBaer
