Link: Competitors on Twitter: Evaluate With Your Eyes Wide Open
“If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.”
by Deirdre Breakenridge, @dbreakenridge
