Link: 5 Key Benefits of Monitoring Your Client’s Brand on Social Media
“From an agency perspective, many utilize social media monitoring at the request of a client who either doesn’t know much about it, or depends on their agency to educate them. With no client direction, it can be a bit difficult to decipher the first steps of what to monitor, who the players are, and the information that will prove valuable to your client.”
by Lauren Fernandez, who is the Agency Community Manager at Radian6, the social media monitoring and engagement platform. She is @cubanalaf on Twitter, and blogs at LAF and MarketingProfs Daily Fix.