Link: Why Influence Mining is the Next Gold Rush
Jay Baer interviews current data analyzers to better understand how data gathering and influence mining is heating up and how so much more information that is attributed to individuals is now available online. They also discuss how companies are starting to incorporate this new intelligence into their processes, and how businesses might take advantage of it.
(by @jaybaer, who interviewed Raj Kadam of Viralheat, TA. McCann of Gist, and Joe Fernandez of Klout)