Link: How Online Retailers Can Leverage Facebook’s Open Graph
Exploring the fact that any merchant can now build an app to allow Facebook users to share their interests. Collecting this data is the easy part. Leveraging it appropriately is where the real challenge lies. This article looks at one merchant, albeit a large one (Amazon), that did just this, but the capability is now available to any merchant. Story by Darren Vengroff, Chief Scientist at RichRelevance, on @mashable.
