Having a Facebook presence for your business is essential to promoting customer feedback and branding your company. It also serves as another avenue for people to find you and see what you are all about.
Updating your business’s Facebook page on a regular basis with content that is relevant and educational is a great start.
Keep in mind that Facebook is a communication avenue where you can create memorable dialogues with other people. In general try to address any customer concerns or comments within a few days after they post, and make your tone original to your brand’s identity.
Written by Carly Stec for Insiders section of Inbound Hub