The Success of Customer Service is Dependent Upon True Social Engagement

Link: The Success of Customer Service is Dependent Upon True Social Engagement

With social media now a mainstream activity, it’s imperative that a business have a functional social media plan. Indeed, social media is useful in at least six parts of your company’s functions. All in all, it sounds really lovely. Businesses pounce on the opportunity to integrate social media plans in their regular activities, but in many cases, they fall short.

by Tamar Weinberg (@tamar)