Is Twitter Massively Overrated?

Link: Is Twitter Massively Overrated?

“I was thunderstruck by new social media usage data released by Edison Research and Arbitron. In this thorough study of the media habits of Americans ages 12 and up, the survey authors have put a statistical fine point on something I’ve been pondering for a while.”

See the chart and read the opinions from Jay Baer, author of Convince & Convert blog, from Tom Webster, author of the study and also proprietor of theBrandSavant blog, and from Morgan Stewart of digital research and consulting firm Trendline Interactive.

by Jay Baer (@jaybaer)