Link: You’re writing to one of two crowds. Which one is which?
“It strikes me that often times, we’re blogging for our colleagues and not our buyers. When I write a post that gets a lot of attention, it’s because it resonated with someone who does a similar job as me. While this is always wonderful and well-appreciated, it’s also dangerous, if you’re using your blog as a business lead generation tool.”
by Chris Brogan (@chrisbrogan)
