“Ten to 20 years from now, the year 2012 will be defined as the year that social took over all things media. We as consumers had the two-way communication tools available to break news stories, crowdsource previously unheard-of innovations, and galvanize our local and national communities.
If 2012 is measured as the year of social, then we are heading into a new-age renaissance of engagement marketing. Sometimes called experiential marketing or event marketing, engagement marketing is about encouraging consumers to participate in the creation and evolution of a brand campaign. Much like social media, it is a two-way conversation that excels because humans by nature desire interaction, and want to shape and customize their experiences based on their personal preferences.
Marketers have realized the importance of social media in their brands’ promotional strategy and are no longer naïve to the basic assets needed to communicate their product or service socially. The good news is …”
This article is by Alex Frias on the FastCompany.com blog