Link: The Four (Fatal?) Flaws of Twitter and Facebook and What’s Next for Brands in 2011
“2007 was the era of the blog: How to find influential bloggers and how to keep up with the ‘insane volume.’ In 2008 and 2009, we saw consumer-generated media (CGM) platform proliferation. There were LOTS of CGM sources and networks for brands to stay on top of (MySpace, Ning and Digg), with new ones popping up all the time (what’s this ‘Twitter’ thing?). But in 2010, consumers started to converge on Twitter and Facebook and brands scooped up their social media chips.”
“But brands are on the verge of another revelation and change is coming. The brands who doubled down on Facebook and Twitter early in 2010 are starting to bump up into four pretty major limitations of those platforms.”
by Jennifer Zeszut (@jenniferland) on Lithosphere
