Link: Social Media Marketing Metrics Explained
“Jim Sterne provides an excellent overview of a topic that is still debated every single day: how to measure the impact of social media marketing on your business.”
“Measuring is a cross-channel, integrated and customer-centric process that looks at the customer buying journey and overall value of marketing programs…”
“Jim looks specifically at social media from the analytics perspective … He provides a very useful framework, tips, guidelines and processes to answer the social media metrics question.”
by J-P De Clerck on Social Marketing Forum
