“If you’ve been monitoring social media for mentions of … social media monitoring, you’ll likely have noticed more people discussing how to listen better on behalf of your brand.
There are tools. There are services. And there are case studies on how your organization can sift through social media static and glean out useful nuggets.
The overload of information can be a little overwhelming and after a while all the advice on sifting through the static starts to sound, ironically, like more noise.
by Andrew Hanelly on Social Media Explorer