Link: The Fallacy of Social Media Reciprocation (expected reciprocation)
“You are not entitled to attention. You are not entitled to a follow-back on Twitter simply because you follow someone. You are not entitled to blog subscribers or comments simply because you publish stuff. You are not entitled to clicks to your junk or signups for your newsletter or any thing of the sort. In fact, you are not entitled to anything. The web is not a democracy …”
“Giving of attention when it’s such a precious commodity is not something to be done in some empty gesture of validation, and as …”
by Amber Naslund (@ambercadabra) on “Brass Tack Thinking” blog