Link: Why Looking in the Mirror Makes an Ass Out of U and Me
“Believing your customers are just like you – or homogenous in any way – is a psychological bear trap that is difficult for even the savviest marketer or executive to escape.”
“We let anecdotes guide our business decisions, even when we have the capability to prove our suppositions right or wrong. This reliance on our marketing gut is often held up as evidence of wisdom and finely honed instinct. More often, I find it’s instead evidence that a broken clock is still right twice per day.”
by Jay Baer (@jaybaer) on Convince & Convert blog
