Link: The 3 Pillars of Social Media Readiness
“All businesses are being forced to go social. Are you facing internal conflict behind the firewall?”
“This is not a post about social media marketing. I believe that most brands (large and small) get it (e.g. brands need to increase their social equity by engaging in two-way dialogue, transparency is key, etc.)”
“But there’s an underlying challenge that’s not being addressed as it should be…”
by Michael Brito on Social Media Examiner (@smexaminer)
