Link: Why You Need to Open the Kimono in Social Media
“It’s more about the social, than it is about the media … Just showing up to the party and treating social media like something else for you to check off your corporate to-do list doesn’t humanize your company. It doesn’t create kinship. It doesn’t drive purchase intent.”
“You have to focus on how to ‘be’ social, not just on how to ‘do’ social media. And that requires your organization to …”
on Convince & Convert blog by @jaybaer
