The most important driver of Facebook page success is a custom landing tab. 5 ways to set it up quickly & easily

Link: The most important driver of Facebook page success is a custom landing tab. 5 ways to set it up quickly & easily

“Unless you can get people to click your ‘like’ button, your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post-Friends career.

That’s because the vast majority of consumer interactions with your brand on Facebook do not occur on your fan page, but rather on the Walls of your fans. In fact, research …”

by Jay Baer (@jaybear) on Convince & Convert blog