Link: Mistake Math – Why We’re Valuing Facebook Fans All Wrong
“Brands are shouting from the rooftops about how many Facebook fans they have – and the number of ‘likes’ does help you spread your message through the news feeds of your fans. But let’s recognize it takes literally one click of one finger to ‘like’ a brand. On the commitment scale, that’s a far cry from …”
by Jay Baer (@jaybaer)
