Link: Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke
“I realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that ‘proves’ that people that ‘like’ your company are instantly turned into a zombie army of influential advocates. But it’s simply not true.
Despite a pile of coverage in the business press that would lead you to conclude the opposite, Facebook fan pages are not magic marketing potions. Or frankincense. Or even myrrh.”
by Jay Baer (@jaybaer)
