Link: The Rise of Social Commerce, including the 5th P of marketing, “People”
“Brands are flocking to social networks, some with strategies and others simply experimenting with community building. What’s clear is that the 3F’s (friends, fans, and followers) are not created equal. Those brands who examine the composition of their existing community will find that many are simply seeking access to exclusive specials and content.”
“A recent comScore report found that Facebook and Twitter visitors spend 1.5x more online than average Internet users. Herein lies the opportunity for brands looking to add yet another “C” to the many C’s of Community – commerce.”
by Brian Solis (@briansolis)
