Link: The New Threat of Typosquatting (Misspelled Brands) in Social Media
“There is a growing trend in Social Media sites such as Twitter and Facebook — that of Typosquatting. Typosquatting is a form of brandjacking/cybersquatting in which someone registers the misspelling of a brand or trademark term in an attempt to capture traffic from a legitimate well-known entity. In the case of social networks, this is done by …”
“So what can trademark owners do to protect their brands? …”
by Barry Wise, @barrywise, on @socialmedia2day
