Link: Why Twitter’s t.co is a game changer
“The one thing Twitter can do that nobody else can — because they’re the message bus — is to rewrite tweets in transit. That includes hashtags and URLs. Twitter could turn #coffee into #starbucks. They could replace a big URL with a short one. And that gives them tremendous power.”
And then there are all of the analytics-related implications. Read this post for an idea of where this might be going.
by Alistair Croll on O’Reilly Radar, @radar
