“If you’re doing social media for your business, there’s nothing better than to do it right. Many companies partake in this “shiny toy syndrome” and do it all without a plan or strategy in place. Worse, many don’t really understand what to do once they start. They hear about tools, put forth a miserable effort, and are either too busy or just lazy.
With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Here are three dos and don’ts you should think about before you move forward.”
by Tamar Weinberg, @tamar