Link: 3 Golden Business Rules for Social Media Engagement
“If you’re doing social media for your business, there’s nothing better than to do it right. Many companies partake in this “shiny toy syndrome” and do it all without a plan or strategy in place. Worse, many don’t really understand what to do once they start. They hear about tools, put forth a miserable effort, and are either too busy or just lazy.
With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Here are three dos and don’ts you should think about before you move forward.”
by Tamar Weinberg, @tamar