Link: Staggering Discovery: Goal-Oriented Content Works
“Apathy doesn’t sell.
I was discussing content marketing with a business acquaintance the other day. He paused, thought about it for a moment, then said, ‘you mean what a company does that helps people. In that case, what they do should be obvious on their Web site. I want to get it instantly, not have to dig around.’
I think it goes beyond the clear explanation. As much as that helps people find you who need that kind of help, it needs to…”
by Conversation Agent, @ConversationAge
