Link: The 4 Marketing Metrics Mandates
“For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.”
“Then, digital marketing came along. Because so much data was at our fingertips, we tried to measure everything, but the glut of data made it paradoxically more difficult.”
“Today, marketers are smarter and more discerning about their data needs and desires. Now, there are 4 Metrics Mandates.”
by Jay Baer (@jaybaer)