Link: UNcanny Insights From UnMarketing
“The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them. Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. He believes that common sense should prevail, and that UnMarketing success is rooted in the creation of everyday ‘wow’ moments. For example, he provides accounts of how real people perceive and are impacted by business details we all too often take for granted.”
Detailed review by @JayBaer
