10 Ways Google Analytics Can Help your Small Business

“As one of the farthest reaching communication tools available, a website is accessible to consumers 24 hours a day, 365 days out of the year, or in other words – at all times,” said president and founder of WebLink International, DJ Muller. This is why using a tool to analyze your website’s statistics is incredibly valuable. It allows…

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4 Things CEOs Who Stay Off Social Media Don’t Have to Worry About

What CEO really has time to waste with social media? With “68% of Fortune 500 CEOs having no social presence on any of the major networks,” you too can be included with a top select group, who also agree that social media is just a trend. But being a part of an elite group doesn’t always mean…

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Christmas Support Hours & Contact Info

Wishing you a joyful Christmas holiday and may all your dreams come true in the New Year! Emerge2 offices will be closed from Tuesday, December 24th at 2pm until Monday, December 30th at 9am. If you encounter any issues during this time, please

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The 5 Things Customers Actually Want

My 8 year-old daughter came to me recently with an urgent request … But it was her closing argument that tipped my decision in her favor … It was through this — albeit expensive — exercise, that I started to wonder, how is it that an 8 year-old had mastered the art of persuasion, when…

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Why Your Marketing Is Not Working

“I get lots of questions about marketing: “What new techniques should I be using to grow my business? I have been (blogging) (Tweeting) (attending a networking group), and I don’t seem to be getting many results.” “How long have you been doing it?” I ask. “For two whole months!” the person says. <Heavy sigh> We…

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Red Bull Stratos Shatters Records—And Traditional Notions Of Marketing

” ‘I know the whole world is watching now,’ said Felix Baumgartner, at the edge of space. They were–Red Bull Stratos set viewing records and marked another giant leap for a brand that’s setting the standard for content marketing. For most brands, a risky marketing move consists of not testing the copy on that new…

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Emerge2 is Hiring: Web Developer

We (Emerge2) are looking for an experienced Web Developer / PHP Programmer to join our team in our Waterloo, Ontario, Canada offices.

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Why Should Small Businesses Tweet?

“A long time ago, I wrote a column for USA TODAY that essentially told small businesses to ignore Twitter. Not a few people damned me for my ignorance. I learned that you tell people to ignore Twitter at your own peril. In the years since, I have become enamored with Twitter, like many people have,…

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How to Create a Video Marketing Strategy for Your Business

“In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. But where do you start? Surely, video marketing must be really expensive, time consuming, and technical? Actually, none of those…

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6 Habits of True Strategic Thinkers

“You’re the boss, but you still spend too much time on the day-to-day. Here’s how to become the strategic leader your company needs.” “If you find yourself resisting ‘being strategic,’ because it sounds like a fast track to irrelevance, or vaguely like an excuse to slack off, you’re not alone. Every leader’s temptation is to…

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