“Two years ago Chris Lake wrote about the 25 things that will make him leave a website in less than 10 seconds. He covered pop-ups, autosound, and a bunch of other user experience face palms. Sadly, most of these things are still used by perpetrators of various shapes and sizes. In addition, websites can baffle...
Read more →“B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix.” Here are 5 practical ways to extend the reach of content that you are already making available…
Read more →“Want to know where you should be aiming your e-commerce investment to increase online sales? We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months. Looking at the results, there are three...
Read more →“Today there are more than 300 million websites on the internet fighting for consumers’ attention. Driving customers to your site with online ads, email, and social media is one thing; keeping them there is another, and generating multiple visits is the ultimate challenge of a customer-focused strategy. So, how do you drive a visitor...
Read more →The multiplatform digital world can be daunting for brands. There are many ways to reach consumers online, each requiring different versions of content. This fragmentation has been a common lament for brands and publishers alike. But that is all changing, as we enter the responsive-design era. Already brands have taken a leap of faith...
Read more →The call to action is so simple. To do it right is to tell your prospect exactly what you want them to do. For example, “Buy now” is a good one. “Enter your email address here” is good. “For more information call 1-800-4ACTION” seems perfectly instructional. That’s the definition of a call to action....
Read more →Link: Why Updating Your Website Is Crucial “… found that the biggest turn off was seeing a bunch of static website content whereby users had no idea if the business was still actually in existence, with common comments including, ‘But where’s the …? Am I missing the Facebook link? Where’s their Twitter feed? What’s...
Read more →Link: 5 cool uses for Google Real-Time Analytics “Google Analytics now has this cool, real-time stats dashboard. At first, I thought it was just fluff—something to use up my spare 2 minutes/day. But, it’s really handy. I’ve found five good uses for it so far…” Neat stuff from Ian (@portentint) at Conversation Marketing, h/t...
Read more →Link: Mobile Marketing Isn’t a QR Code “I’ve come to learn just how powerful mobile marketing can be … There’s so much more that could be done for your business when it comes to how people interact with you via their mobile devices. The nuances and opportunities are vast, and the ability to drive...
Read more →Link: Will Facebook replace company Web sites? “Might a day be coming when the power of Facebook means that major companies no longer bother with their own Web sites? That was the startling …” by Stephen Shankland on the Deep Tech section of CNET News
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