Ok, your organization has a Facebook page, a Twitter account, and/or a LinkedIn company page. You would like to provide “administrative access” to someone so they can help you manage these social media platforms. How do you provide them with access?
Read more →“There are eight very common mistakes that newbies make that unknowingly diminish their Twitter effectiveness and ROI from day one. Most of these mistakes can be avoided by simply spending 10 minutes setting up your Twitter Profile or by getting some Twitter training.” The article is written from a non-profits perspective, but in our...
Read more →“Most businesses don’t have tens of thousands of Facebook fans. Most don’t have hundreds of thousands of website visitors. So it’s easy for the social media expert in your neighborhood to follow the hippie’s and tree-hugger’s version of social media and say Facebook advertising and promotions are bad.” “We ran a one-week experiment at...
Read more →The author experiments with Promoted Tweets and Promoted Accounts on Twitter. He explains what targeting options were available for each and measures the results of his testing. He also explains what he liked, what he didn’t like, and whether Twitter paid advertising is worth it.
Read more →“Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to...
Read more →“Businesses often experience a loss of direction shortly after starting into Twitter or a Facebook Page. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are facing a similar Twitter/Facebook-crisis, relax, this post is especially for you. Just use...
Read more →“Twitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before. What you share on Twitter is not just about the actual value of the content. It’s also about whether the content...
Read more →Or said another way, “How to get Twitter followers without using a mass-following tool.” “The word ‘Organic’ is a starting point in this post. There is nothing healthier than getting results in an organic way. For example, in search it is always better to get organic results than paid results — inbound marketing always...
Read more →“A long time ago, I wrote a column for USA TODAY that essentially told small businesses to ignore Twitter. Not a few people damned me for my ignorance. I learned that you tell people to ignore Twitter at your own peril. In the years since, I have become enamored with Twitter, like many people...
Read more →“A new study has revealed that while just 7 percent of UK consumers have followed a brand on Twitter, almost one-third (32 percent) of them have said they are more likely to buy from the company after following them on Twitter. This compares favourably with Facebook where 45% of consumers have Liked a brand,...
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