“Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work. … I call B.S. [on the regular advice] The fact is,
Link: B2C Facebook Results Are 30% Above Average on Sundays “We uncovered a great many interesting factoids, and even some ‘non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant.” “Listening to some huge survey that says ‘on average, the best time to tweet is…
Link: Can You Prepare For Stupid? “At the very baseline of any brand’s social media policy should be the words; ‘Just Don’t Be Stupid’. Enter Gilbert Gottfried’s tweets a short time after the disaster in Japan. Unfunny and tasteless, unneeded and regrettable.” How to respond. by Clinton Bonner (@clintonbon) on Everything to Everything blog
Link: Facebook: How Formats, Timing Affect Response “While marketers are employing monitoring tools to track fan response levels to brands’ Facebook page postings, publicly available research providing insights about how content type and timing affect response — particularly across product/service categories — has been scarce. A new white paper from social media management company Vitrue,…
