Interesting Stats on Home Improvement Research

eMarketer reports that for Brands and retailers in the home improvement sector, over 1/3 of homeowners start their home improvement projects online. According to Zillow, a real estate website, a survey in the U.S. taken in the winter of 2013 found that 39% of adults found inspiration for such projects online. In a 2013 survey…

Continue Reading

Not all Facebook Ads are created equal

There are Facebook ad’s in the right margin of the page and there are “promoted posts” that show up in users’ news feeds. Here’s a study that shows that if a Facebook page owner makes a post on their page and then pays to promote that post, the post will show up in the targeted…

Continue Reading

Why Facebook Likes Do Matter

“One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value.” Instead of trying to put a dollar value on a fan, this article goes into the differences between how fans and non-fans are treated by the various Facebook…

Continue Reading

CEOs Who Tweet Held in High Regard

There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a recent study, consumers and employees regard company leaders who engage on social media platforms positively. The survey results indicate that consumers believe C-suite engagement in social media can benefit how they view a brand and its executive leadership. The…

Continue Reading