How to Create a Video Marketing Strategy for Your Business

“In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. But where do you start? Surely, video marketing must be really expensive, time consuming, and technical? Actually, none of those…

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8 Strategies for Launching a Brand Presence on Pinterest

Link: 8 Strategies for Launching a Brand Presence on Pinterest “Many marketers have heard of Pinterest, but despite this, most brands have yet to hop on the hottest new social network. In this article, we’ll look at why Pinterest is important to brands and provide eight simple steps for leveraging brand presence on Pinterest.” by…

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The Missing Ingredient in Your Blog Strategy: Commenting

Link: The Missing Ingredient in Your Blog Strategy: Commenting “Coming off the very successful Content Marketing World, I thought about all the relationship building it took that helped make CMW the largest event in the industry.  Frankly, it was a combination of a number of things that made it happen. BUT, what really amazed me…

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SunButter Succeeds in Social Media Step-by-Step

Link: SunButter Succeeds in Social Media Step-by-Step “Here’s an example of strategic social media in action for our client, SunButter. We started listening to people talking about SunButter …the next logical step was to … we created a social media strategy to …” The steps and results are discussed in the article. by Libby Hall…

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The Snowfall of Communication

Link: The Snowfall of Communication “Think of a Twitter account, especially a corporate Twitter account. It’s a very interesting dance of balance that I imagine a lot of companies are going through. I’ve been asked by different companies over the years how they might approach finding their voice on Twitter. These companies all wanted to…

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Study Reveals Why Consumers Fan Facebook Pages

Link: Study Reveals Why Consumers Fan Facebook Pages “Have you ever wondered why people decide to become fans of Facebook pages?  Understanding the reasons people become fans can help your business or brand develop better strategies.” by Amy Porterfield (@amyporterfield) on Social Media Examiner (@smexaminer)

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The 9 Worst Ways to Use Facebook for Business

Link: The 9 Worst Ways to Use Facebook for Business “Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day.” “But there are some common mistakes that companies make on Facebook.” “Here are 9 ‘Facebook for business’ strategies to avoid, as well as how to…

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Do You Suppose They Have an App for Strategy?

Link: Do You Suppose They Have an App for Strategy? “the difference between calling all things strategy and doing the work to uncover the levers we can pull to help connect a company in social media and a business to its lifeblood — engaged employees, loyal customers, advocates and evangelists, etc.” by @ConversationAge (Conversation Agent)

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