“Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to...
Read more →“What should a brand do on Facebook?” — I got asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They’re reading about all kinds of data about over a billion connected people and the power that Facebook yields in terms of keeping people engaged and...
Read more →“Success in social media has more to do with the underlying principles, and less with the visible tools or tactics used. So it’s easy to get the wrong idea or impression being on the outside, looking in. But the problem with misconceptions is that they give you a false belief, and waste your resources....
Read more →“Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work. … I call B.S. The fact is,
Read more →“In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. But where do you start? Surely, video marketing must be really expensive, time consuming, and technical? Actually, none of...
Read more →Link: 8 Strategies for Launching a Brand Presence on Pinterest “Many marketers have heard of Pinterest, but despite this, most brands have yet to hop on the hottest new social network. In this article, we’ll look at why Pinterest is important to brands and provide eight simple steps for leveraging brand presence on Pinterest.”...
Read more →Link: The Missing Ingredient in Your Blog Strategy: Commenting “Coming off the very successful Content Marketing World, I thought about all the relationship building it took that helped make CMW the largest event in the industry. Frankly, it was a combination of a number of things that made it happen. BUT, what really amazed...
Read more →Link: SunButter Succeeds in Social Media Step-by-Step “Here’s an example of strategic social media in action for our client, SunButter. We started listening to people talking about SunButter …the next logical step was to … we created a social media strategy to …” The steps and results are discussed in the article. by Libby...
Read more →Link: The Snowfall of Communication “Think of a Twitter account, especially a corporate Twitter account. It’s a very interesting dance of balance that I imagine a lot of companies are going through. I’ve been asked by different companies over the years how they might approach finding their voice on Twitter. These companies all wanted...
Read more →Link: Study Reveals Why Consumers Fan Facebook Pages “Have you ever wondered why people decide to become fans of Facebook pages? Understanding the reasons people become fans can help your business or brand develop better strategies.” by Amy Porterfield (@amyporterfield) on Social Media Examiner (@smexaminer)
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