“In the past, Kent Lewis has written extensively on the topic of social media, from platform evaluation and optimization to management and measurement. Today he addresses a troubling trend in social media: meaningless metrics. There are a host of issues created by meaningless metrics, which include but are not limited to: wasting time, wasting money,...
Read more →Link: The 5 Reasons Most Companies Aren’t Measuring Social Media “We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow … and we welcome numerical vagary and imprecision into our businesses like a box of free Krispy Kremes.” “Social media almost...
Read more →Link: WorldWide FaceBook Obsession Infographic Excellent, long list of cool stats regarding our collective obsession with Facebook, all portrayed in a series of infographics. by OnlineSchools.org (@0nlineSchools), h/t @TweetSmarter
Read more →Link: The State of Social Media Marketing, 2010 “How marketers are utilizing social media in 2010.” A cool ‘infographic’ full of easy to understand statistics. Click the infographic to enlarge it. by SocialMediaExaminer.com
Read more →Link: The World of Data 375 mb of data consumed per household per day 2.9 million emails sent every second 700 billion minutes spent on Facebook each month 20 hours of video uploaded to YouTube every minute and more data stats…. by Good and Oliver Munday
Read more →Link: The Twitter Clock: Real-time Twitter Growth Statistics “a real-time statistical resource on Twitter’s growth” by Tweet Reports (@tweetreports)
Read more →Link: Zynga Moves 1 Petabyte Of Data Daily; Adds 1,000 Servers A Week “We all know that social gaming giant Zynga is one of the fastest growing tech companies of all time and has turned games like FarmVille into a mainstream phenomenon.” “Here is some data, revealed today by Zynga’s CTO Cadir Lee, involving...
Read more →Link: FarmVille (on Facebook) vs. Real Farms This InfoGraphic contains some very interesting, albeit unexpected, statistics comparing this very active online game to its real-life counterpart, on many levels (real stats). I found the large orders of magnitude quite telling. by Shane Snow on @Mashable
Read more →Link: The Ultimate List: 100+ Twitter Statistics in InfoGraphics & Charts “Twitter, while simple, is often a confusing social media platform for marketers and business owners. This post provides a treasure trove of statistics in the form of infographics related to Twitter. This information can empower businesses to better understand and leverage this simple...
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