“Today, many businesses have decided that becoming a social business is the path for them to secure their future and to respond to an ever-shifting marketplace that is increasingly driven by the social web. There are many definitions of social business, but they all center around a few key concepts. Making decisions faster and more…
“I get lots of questions about marketing: “What new techniques should I be using to grow my business? I have been (blogging) (Tweeting) (attending a networking group), and I don’t seem to be getting many results.” “How long have you been doing it?” I ask. “For two whole months!” the person says. <Heavy sigh> We…
“Last week, I wrote about the concept of ‘insourcing’ and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these ‘insourcing’ programs often, working with corporate clients to create social business structure that facilitates participatory…
It’s usually a look of pure terror. I’m sitting across the desk from a professional and confident marketing executive. We’ve discussed the benefits of social business. He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left…
Link: The 4 Strategic Steps To A Social Business “The speed of change in society is accelerating … social media is part of that change and has become embedded in our pscyhe at an accelerated pace in recent years … social media is no longer a separate entity that has its own existence but has…
