The Beginner’s Guide to the #Hashtag

“If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them,” says Rebecca Hiscott of mashable.com. Using hashtags properly allows your business and brand…

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4 Things CEOs Who Stay Off Social Media Don’t Have to Worry About

What CEO really has time to waste with social media? With “68% of Fortune 500 CEOs having no social presence on any of the major networks,” you too can be included with a top select group, who also agree that social media is just a trend. But being a part of an elite group doesn’t always mean…

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3 Proven Practices to Build Your Twitter Reputation, Grow Followers and Get Retweets

“I know that the first thing you want to do is build your (Twitter) audience size and you’d like to get people to follow you. This can be accomplished (it can’t be done overnight – sorry) and in this post I give you simple tools to build a great reputation and a stellar community.”

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8 Ways to Improve Your Facebook Page

Having a Facebook presence for your business is essential to promoting customer feedback and branding your company. It also serves as another avenue for people to find you and see what you are all about. Updating your business’s Facebook page on a regular basis with content that is relevant and educational is a great start….

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Designing Social Buttons: How Do Users Share What They Like?

“There has been a significant increase in the presence of social networking buttons on websites. The belief appears to be that users will rejoice in your content so much they will want to share it with their friends, family members or colleagues. But, quite frankly, depending on how these buttons are implemented, they can also…

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5 Ways to Use B2B Social Media to Improve Content Sharing

“B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix.” Here are 5 practical ways to extend the reach of content that you are already making available…

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Facebook to Brands: You’re Posting Stuff Wrong

“New data from Facebook itself tell us that what looks good on the social-media guru’s presentation deck isn’t the best approach for making Facebook work for the brand.”

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27 Awesome WordPress Plugins

“One of the great things about WordPress blogging is the number of plugins available to help you make your blog just the way you want it.” New plugins are being created all the time. Many are not worth your time. Some are excellent. Danny Brown has generated a list of the 27 awesome WordPress plugins…

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The lifespan of a shared link: How long do people see it – What affects its duration

Link: The lifespan of a shared link: How long do people see it – What affects its duration Bit.ly recently analyzed a number of shared links to see how long people click on the link after it is initially shared. They also looked at whether the the duration was affected by where the link was…

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Email Marketing 2.0 is Facebook and More

Link: Email Marketing 2.0 is Facebook and More “The changes to Email Marketing will not end with Facebook. Email Marketing 2.0 should look vastly different from today’s email marketing. With all due respect to the email providers integrating social sharing into email, that does not make email marketing a platform for sharing and discussing. It…

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