“There has been a significant increase in the presence of social networking buttons on websites. The belief appears to be that users will rejoice in your content so much they will want to share it with their friends, family members or colleagues. But, quite frankly, depending on how these buttons are implemented, they can...
Read more →“B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix.” Here are 5 practical ways to extend the reach of content that you are already making available…
Read more →“New data from Facebook itself tell us that what looks good on the social-media guru’s presentation deck isn’t the best approach for making Facebook work for the brand.”
Read more →“One of the great things about WordPress blogging is the number of plugins available to help you make your blog just the way you want it.” New plugins are being created all the time. Many are not worth your time. Some are excellent. Danny Brown has generated a list of the 27 awesome WordPress...
Read more →Link: The lifespan of a shared link: How long do people see it – What affects its duration Bit.ly recently analyzed a number of shared links to see how long people click on the link after it is initially shared. They also looked at whether the the duration was affected by where the link...
Read more →Link: Email Marketing 2.0 is Facebook and More “The changes to Email Marketing will not end with Facebook. Email Marketing 2.0 should look vastly different from today’s email marketing. With all due respect to the email providers integrating social sharing into email, that does not make email marketing a platform for sharing and discussing....
Read more →Link: Anatomy of a Shared Link on Facebook – How to Improve When a user shares a link to your website, the facebook system automatically generates a title, description and image to go with that link and it gets these elements from your website. Did you know that you can tell facebook what title,...
Read more →Link: Deploying Volunteer Marketing Armies with Internal Social Media “To harvest all of the interesting and important happenings around your company, create an internal social media system.” “No one person in your company knows everything. Whether you’re a small organization or a multinational corporation, there are successes and failures, special moments, and stories occurring...
Read more →Link: Bit.ly Introduces Bundles: Multi-Link Sharing With One URL “Link-sharing service Bit.ly has just launched a new tool for people who really, really love sharing links. Bit.ly Bundles allow you to package multiple long links in a single shortened URL.” by Jolie O’Dell on @mashable
Read more →Link: Make Shareability a Priority – Give Your Ideas Handles Chris talks about the importance and simplicity of making your blog and website very sharable. He gives practical examples from his own blog and the many ways to make content sharable (since different people prefer different methods), and stresses why this should be considered...
Read more →