Interesting Stats on Home Improvement Research

eMarketer reports that for Brands and retailers in the home improvement sector, over 1/3 of homeowners start their home improvement projects online. According to Zillow, a real estate website, a survey in the U.S. taken in the winter of 2013 found that 39% of adults found inspiration for such projects online. In a 2013 survey…

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10 Ways Google Analytics Can Help your Small Business

“As one of the farthest reaching communication tools available, a website is accessible to consumers 24 hours a day, 365 days out of the year, or in other words – at all times,” said president and founder of WebLink International, DJ Muller. This is why using a tool to analyze your website’s statistics is incredibly valuable. It allows…

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Companies Acquire New Customers on Facebook more than any other Social Media channel: Report

“The latest report on the State of Inbound Marketing in 2013 confirms the growing importance of social media in B2B lead generation and inbound marketing. It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and…

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New Research: Americans Hate Social Media Promotions

“Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices.”

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B2C Facebook Results Are 30% Above Average on Sundays

Link: B2C Facebook Results Are 30% Above Average on Sundays “We uncovered a great many interesting factoids, and even some ‘non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant.” “Listening to some huge survey that says ‘on average, the best time to tweet is…

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Ten passcodes you should never, ever use on your iPhone

Link: Ten passcodes you should never, ever use on your iPhone “Are you one of the many people who is using a dangerously easy-to-guess passcode on your smartphone? Maybe you should do something about it – sooner rather than later. The warning comes after new research suggested that many iPhone owners use one of just…

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How to Gain Competitive Insight With Social Media

Link: How to Gain Competitive Insight With Social Media “Are you looking for that competitive edge? Want to know what your peers are up to? Using social media to research competitors can provide useful information for any business looking to create a smart strategy.  Learning about your competitors’ activities can give you insight into what…

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The 8 Success Criteria For Facebook Page Marketing [Altimeter Report]

Link: The 8 Success Criteria For Facebook Page Marketing [Altimeter Report] “Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands…

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Is Facebook Suffocating the Rest of Social Media?

Link: Is Facebook Suffocating the Rest of Social Media? “Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users.” Jay’s commentary on his interpretation of this new research is not what I would have expected. How about you? by Jay Baer (@jaybaer)

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6 Timely Tips for Twitter Success

Link: 6 Timely Tips for Twitter Success “New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent. This demonstrates that Twitter users are …” Many useful suggestions in this post, much of it backed by research and/or experience. by Jay Baer (@jaybaer)

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