eMarketer reports that for Brands and retailers in the home improvement sector, over 1/3 of homeowners start their home improvement projects online. According to Zillow, a real estate website, a survey in the U.S. taken in the winter of 2013 found that 39% of adults found inspiration for such projects online. In a 2013 survey…
Link: Following Brands on Twitter Increases Purchase Intent [STUDY] “People who follow brands on Twitter are more likely to both buy and recommend those brands’ products, according to a recent study of online consumer behavior.” The article states the percentages for each consumer behavior, and also compares to a different study regarding liking a brand…
Link: Twitter to Start Selling Followers “Advertisers will be allowed to purchase placement in lists of ‘who to follow’ recommendations targeted to users with particular interests on Twitter.” What?! by Marshall Kirkpatrick on ReadWriteWeb (@RWW)
