How NOT to create a Facebook Contest

Contests are popular on Facebook. For example, “Like our page to be entered into our contest!” or “Like and Share to Enter.” Facebook encourages contests but has strict rules regarding what a contest on Facebook must not do. If you violate the rules, you risk a warning or possible suspension of your Facebook Page or…

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Social Media Performance Analysis: Client Project (Infographic)

Emerge2 was approached by one of our clients to help them reach two of their goals: raise awareness of their existence in the public; and increase attendance at an upcoming annual event. They had dabbled with social media in previous years but didn’t have a plan or the time to implement a plan. Emerge2 developed…

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26 Creative Ways to Publish Social Media Updates

Creating original and eye catching content for your social media accounts can feel like a full time job for some businesses. Like you, we are always on the search for new and interesting ideas for our social media updates. Using company milestones, giving  recommendations and creating weekly themed posts are just some of the 26 creative…

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The Reality of Facebook Promotions

“Most businesses don’t have tens of thousands of Facebook fans. Most don’t have hundreds of thousands of website visitors. So it’s easy for the social media expert in your neighborhood to follow the hippie’s and tree-hugger’s version of social media and say Facebook advertising and promotions are bad.” “We ran a one-week experiment at my…

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Twitter Paid Advertising: The Good and the Bad

The author experiments with Promoted Tweets and Promoted Accounts on Twitter. He explains what targeting options were available for each and measures the results of his testing. He also explains what he liked, what he didn’t like, and whether Twitter paid advertising is worth it.

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4 Kinds of Facebook Ad Types Compared

“Facebook ads differ from almost every other type of Internet ad in at least two important ways…” “Understand the nuances of Facebook ads to find the best fit for your objectives.”

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Not all Facebook Ads are created equal

There are Facebook ad’s in the right margin of the page and there are “promoted posts” that show up in users’ news feeds. Here’s a study that shows that if a Facebook page owner makes a post on their page and then pays to promote that post, the post will show up in the targeted…

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Red Bull Stratos Shatters Records—And Traditional Notions Of Marketing

” ‘I know the whole world is watching now,’ said Felix Baumgartner, at the edge of space. They were–Red Bull Stratos set viewing records and marked another giant leap for a brand that’s setting the standard for content marketing. For most brands, a risky marketing move consists of not testing the copy on that new…

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New Research: Americans Hate Social Media Promotions

“Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices.”

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Facebook Promotion Guidelines, DECODED

Link: Facebook Promotion Guidelines, DECODED “Facebook wall promotions: They’re easy to set up and enter, in-the-moment and exciting to participate in, which are undoubtedly a few of the reasons why many brands continue to coordinate them. Unfortunately, they also completely disregard Facebook’s promotions guidelines and run the risk of page termination at any moment. We’ve…

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