Why Facebook Likes Do Matter

“One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value.” Instead of trying to put a dollar value on a fan, this article goes into the differences between how fans and non-fans are treated by the various Facebook…

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Facebook Fan Page Notifications By Email [HOW TO]

Link: Facebook Fan Page Notifications By Email [HOW TO] This is important and awesome. This is the most requested feature that Facebook has never provided to Facebook Page administrators. “One of the biggest challenges of managing a Facebook page for many businesses is not knowing when new comments are posted. Twitter, blogs, and many other…

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Facebook Now Letting Brands Claim Community Pages

Link: Facebook Now Letting Brands Claim Community Pages “Facebook has begun to let brands claim community Pages as their own, something that was previously a significant issue for many organizations. While companies cannot claim an unlimited number of community pages as their own, this is …” by Nick O’Neill on All Facebook blog (@SocialTimes)

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Facebook “Unlike” Button Comes to the News Feed

Link: Facebook “Unlike” Button Comes to the News Feed “Facebook quietly introduced an ‘Unlike Page’ button into its News Feed recently, which allows users to opt-out of receiving unwanted messages from pages they had previously said they ‘liked.’ “  This has implications for page admins and marketers (and users). by Sarah Perez on ReadWriteWeb (@rww)

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