“One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value.” Instead of trying to put a dollar value on a fan, this article goes into the differences between how fans and non-fans are treated by the various...
Read more →Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. A new help center page from Facebook also outlines how brand pages can now dole out specific duties to multiple page admins, each with varying degrees of permissions.
Read more →Believe it or not, you can expand your Facebook reach now, in a few simple steps. According to a 2011 comScore report, brands that post an average of five to seven times per week only reach about 16% of the fan base they have worked so hard to establish. While Facebook has never officially...
Read more →Link: The New Facebook Brand Timeline Mistake You’ll Likely Make “As of March 30, all Facebook brand pages will migrate to the timeline format, whether you like it or not. The timeline changes present some interesting opportunities but also challenges to brands with Facebook presences.” by Jason Falls (@jasonfalls) on Social Media Explorer
Read more →Link: Facebook’s New Analytics Reminds Businesses to Engage Fans “Facebook’s recent expansion of ‘Page Insights,’ including new metrics and analytics, are designed to constantly remind business owners of what truly matters: engaging content.” Read about the new info which is now available to all fan page admins. by Stacey Politi on @mashable
Read more →Link: Facebook Fan Page Notifications By Email This is important and awesome. This is the most requested feature that Facebook has never provided to Facebook Page administrators. “One of the biggest challenges of managing a Facebook page for many businesses is not knowing when new comments are posted. Twitter, blogs, and many...
Read more →Link: Facebook Now Letting Brands Claim Community Pages “Facebook has begun to let brands claim community Pages as their own, something that was previously a significant issue for many organizations. While companies cannot claim an unlimited number of community pages as their own, this is …” by Nick O’Neill on All Facebook blog (@SocialTimes)
Read more →Link: Facebook “Unlike” Button Comes to the News Feed “Facebook quietly introduced an ‘Unlike Page’ button into its News Feed recently, which allows users to opt-out of receiving unwanted messages from pages they had previously said they ‘liked.’ “ This has implications for page admins and marketers (and users). by Sarah Perez on ReadWriteWeb...
Read more →Link: The 8 Success Criteria For Facebook Page Marketing “Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top...
Read more →Link: Facebook: How Formats, Timing Affect Response “While marketers are employing monitoring tools to track fan response levels to brands’ Facebook page postings, publicly available research providing insights about how content type and timing affect response — particularly across product/service categories — has been scarce.A new white paper from social media management company Vitrue,...
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