Facebook Feeds on your Website: A Catch…

Many organizations add an automatic feed from their Facebook Page onto their websites. It’s a great way to re-use your Facebook Page posts and to have dynamic, changing content appear on your website. However, there is a “catch” you should be aware of…

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Why Facebook Likes Do Matter

“One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value.” Instead of trying to put a dollar value on a fan, this article goes into the differences between how fans and non-fans are treated by the various Facebook…

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Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles

Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. A new help center page from Facebook also outlines how brand pages can now dole out specific duties to multiple page admins, each with varying degrees of permissions.

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5 Tips to Maximize Your Brand’s Facebook Reach

Believe it or not, you can expand your Facebook reach now, in a few simple steps. According to a 2011 comScore report, brands that post an average of five to seven times per week only reach about 16% of the fan base they have worked so hard to establish. While Facebook has never officially divulged…

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The New Facebook Brand Timeline Mistake You’ll Likely Make

Link: The New Facebook Brand Timeline Mistake You’ll Likely Make “As of March 30, all Facebook brand pages will migrate to the timeline format, whether you like it or not. The timeline changes present some interesting opportunities but also challenges to brands with Facebook presences.” by Jason Falls (@jasonfalls) on Social Media Explorer

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Facebook’s New Analytics Reminds Businesses to Engage Fans

Link: Facebook’s New Analytics Reminds Businesses to Engage Fans “Facebook’s recent expansion of ‘Page Insights,’ including new metrics and analytics, are designed to constantly remind business owners of what truly matters: engaging content.” Read about the new info which is now available to all fan page admins. by Stacey Politi on @mashable

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Facebook Fan Page Notifications By Email [HOW TO]

Link: Facebook Fan Page Notifications By Email [HOW TO] This is important and awesome. This is the most requested feature that Facebook has never provided to Facebook Page administrators. “One of the biggest challenges of managing a Facebook page for many businesses is not knowing when new comments are posted. Twitter, blogs, and many other…

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Facebook Now Letting Brands Claim Community Pages

Link: Facebook Now Letting Brands Claim Community Pages “Facebook has begun to let brands claim community Pages as their own, something that was previously a significant issue for many organizations. While companies cannot claim an unlimited number of community pages as their own, this is …” by Nick O’Neill on All Facebook blog (@SocialTimes)

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Facebook “Unlike” Button Comes to the News Feed

Link: Facebook “Unlike” Button Comes to the News Feed “Facebook quietly introduced an ‘Unlike Page’ button into its News Feed recently, which allows users to opt-out of receiving unwanted messages from pages they had previously said they ‘liked.’ “  This has implications for page admins and marketers (and users). by Sarah Perez on ReadWriteWeb (@rww)

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The 8 Success Criteria For Facebook Page Marketing [Altimeter Report]

Link: The 8 Success Criteria For Facebook Page Marketing [Altimeter Report] “Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands…

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