“Want to know where you should be aiming your e-commerce investment to increase online sales? We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months. Looking at the results, there are three...
Read more →“Anyone can create a video and post it online, but creating an effective video that drives action is more science than art. So whether you’re shooting a quick interview with your phone, creating a fancy PowerPoint presentation, trying your hand at animation, or wanting to simply learn how to make a viral video for...
Read more →“Today there are more than 300 million websites on the internet fighting for consumers’ attention. Driving customers to your site with online ads, email, and social media is one thing; keeping them there is another, and generating multiple visits is the ultimate challenge of a customer-focused strategy. So, how do you drive a visitor...
Read more →Google is beginning an experiment to change the way you shop online. When you search for a product, Google will deliver paid listings for shopping options right next to the search results. By searching for a product, you’ve demonstrated a possible intent to buy it, so Google has extended its search results with a...
Read more →Link: Say Hello to Google’s New Online Magazine “Google’s has quietly launched its own full-length online magazine, a quarterly publication whose aim is to create a ‘breathing space in a busy world.’” “The first edition of Think Quarterly is a dive into the world of data and its impact on business. The first thing...
Read more →Link: How Facebook will be committing “commercide” on July 1st “‘Commercide’ – to snatch defeat from the jaws of victory in online gaming by deciding to impose a restrictive commerce platform on your content producers.” “There are many fascinating parallels between the explosion in downloadable casual gaming in the early 2000s and the explosion...
Read more →Link: The New Rules of Branding Your Business Online “Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. It’s no longer enough to …” “We have compiled nine of the most innovative and ingenious tips from articles, guides, and interviews...
Read more →Link: The internet and the ‘end of privacy’ CNN kicks off a four-day series about online privacy today. Here’s the overview story. by John D. Sutter on CNN Tech
Read more →Link: Nielsen to use Facebook and other websites’ data for “ratings”? “The Wall Street Journal is reporting that audience metrics firm Nielsen – famous for its TV ratings – plans to bring a similar model to online advertising, perhaps as soon as next week.” by @chadcat on @TheNextWebUS
Read more →Link: FarmVille (on Facebook) vs. Real Farms This InfoGraphic contains some very interesting, albeit unexpected, statistics comparing this very active online game to its real-life counterpart, on many levels (real stats). I found the large orders of magnitude quite telling. by Shane Snow on @Mashable
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