“Want to know where you should be aiming your e-commerce investment to increase online sales? We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months. Looking at the results, there are three...
Read more →“With the Internet in your pocket, at almost anytime in darn near any location, you can summon information to settle a debate or sports bar argument in a moment’s notice. In those same moments, you can chase down friends’ whereabouts and monitor your finances during an office meeting. Heck, maybe you’re reading this while...
Read more →The multiplatform digital world can be daunting for brands. There are many ways to reach consumers online, each requiring different versions of content. This fragmentation has been a common lament for brands and publishers alike. But that is all changing, as we enter the responsive-design era. Already brands have taken a leap of faith...
Read more →Looking at some of the most recent survey results obtained by the Pew Internet Project on mobile computing and the use of handheld devices:
Read more →Link: What most are Forgetting when it comes to Mobile Mitch steps back, looks at recent issues in the digital landscape, and then puts mobile access into the context of other now-ubiquitous services to make you reconsider mobile in a new light, warts and all. A good wake-up call for marketers and brands. The...
Read more →Link: Mobile Marketing Isn’t a QR Code “I’ve come to learn just how powerful mobile marketing can be … There’s so much more that could be done for your business when it comes to how people interact with you via their mobile devices. The nuances and opportunities are vast, and the ability to drive...
Read more →Link: Nielsen Q3 Social Media Report Reveals Increase in Social Apps & Social Networks Reach 80% of U.S. Some interested statistics in the report include: Social Networks and blogs reach nearly 80% of active U.S. Internet users Americans spend more time on Facebook than any other U.S. website Nearly 40% of social media users...
Read more →Link: 31% of U.S. Adults Prefer to Be Reached by Text Message A recent study reveals the percentage of American adults that have mobile phones and/or which text. It also asks what their preferences are for receiving various kinds of communications. Interesting results. Research by Pew Research Center’s Internet and American Life Project, article...
Read more →Link: The mobilization of breaking news through Twitter “Twitter has a reputation for inane social interaction and fun stuff, but it is increasingly becoming a serious source of breaking news with a profound impact on how we get information. This shift is in part due to the popularity of using Twitter with mobile devices,...
Read more →Link: 5 Tips for Better Results with Mobile Email Marketing A subscriber receives one of your emails on their mobile device. “It’s all squished up on the screen, it’s impossible to click on any of the links, and the message overall is terribly hard to read. Your loyal reader really wants to get the...
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