8 Ways to Improve Your Facebook Page

Having a Facebook presence for your business is essential to promoting customer feedback and branding your company. It also serves as another avenue for people to find you and see what you are all about. Updating your business’s Facebook page on a regular basis with content that is relevant and educational is a great start….

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The One Mistake Standing Between You and Successful Content Marketing

“Surveys agree that approximately 90 percent of marketers are using content marketing in one form or another. Surveys also agree that only about 40 percent feel their content marketing efforts are effective — and only about 10 percent of marketers feel their content marketing efforts are very effective.” “I contend that there is one mistake…

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Eight Common Mistakes New Twitter Users Make

“There are eight very common mistakes that newbies make that unknowingly diminish their Twitter effectiveness and ROI from day one. Most of these mistakes can be avoided by simply spending 10 minutes setting up your Twitter Profile or by getting some Twitter training.” The article is written from a non-profits perspective, but in our experience…

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3 Little-Known Social Media Misconceptions that Can Destroy Your Marketing Strategy

“Success in social media has more to do with the underlying principles, and less with the visible tools or tactics used. So it’s easy to get the wrong idea or impression being on the outside, looking in. But the problem with misconceptions is that they give you a false belief, and waste your resources. Instead,…

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The New Facebook Brand Timeline Mistake You’ll Likely Make

Link: The New Facebook Brand Timeline Mistake You’ll Likely Make “As of March 30, all Facebook brand pages will migrate to the timeline format, whether you like it or not. The timeline changes present some interesting opportunities but also challenges to brands with Facebook presences.” by Jason Falls (@jasonfalls) on Social Media Explorer

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Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

Link: Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets “Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what…

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Top 7 Reasons Blogs Fail and What to Do About It

Link: Top 7 Reasons Blogs Fail and What to Do About It “Why do some blogs thrive and others fail? Do you blog? Have you been working hard to build a loyal following for your business, but it’s just not happening for you?” “The good news is you’re not alone … See the top mistakes…

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SEO Mistakes That Just Make You Look Dumb

Link: SEO Mistakes That Just Make You Look Dumb “It doesn’t matter who your company is, what you do, how tech savvy you are (or aren’t), or how much business you do offline – if you’re not paying attention to your site’s search engine optimization efforts and doing everything in your power to increase your…

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The 9 Worst Ways to Use Facebook for Business

Link: The 9 Worst Ways to Use Facebook for Business “Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day.” “But there are some common mistakes that companies make on Facebook.” “Here are 9 ‘Facebook for business’ strategies to avoid, as well as how to…

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11 Common Mistakes That People Make With Their Personal Brands

Link: 11 Common Mistakes That People Make With Their Personal Brands “People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. Here you will find 11…

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