10 Ways Google Analytics Can Help your Small Business

“As one of the farthest reaching communication tools available, a website is accessible to consumers 24 hours a day, 365 days out of the year, or in other words – at all times,” said president and founder of WebLink International, DJ Muller. This is why using a tool to analyze your website’s statistics is incredibly valuable. It allows…

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Social Media Marketing Metrics Explained

Link: Social Media Marketing Metrics Explained “Jim Sterne provides an excellent overview of a topic that is still debated every single day: how to measure the impact of social media marketing on your business.” “Measuring is a cross-channel, integrated and customer-centric process that looks at the customer buying journey and overall value of marketing programs…”…

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Have We Seen This Social Media “Movie” Before?

Link: Have We Seen This Social Media “Movie” Before? “Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, it’s largely the same.” “Let’s compare…

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6 Critically Undervalued Social Media Success Metrics

Link: 6 Critically Undervalued Social Media Success Metrics “People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the…

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The 4 Marketing Metrics Mandates

Link: The 4 Marketing Metrics Mandates “For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.” “Then, digital marketing came along. Because so much data was at our fingertips, we tried to measure everything, but the…

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