10 Ways Google Analytics Can Help your Small Business

“As one of the farthest reaching communication tools available, a website is accessible to consumers 24 hours a day, 365 days out of the year, or in other words – at all times,” said president and founder of WebLink International, DJ Muller. This is why using a tool to analyze your website’s statistics is incredibly valuable. It allows…

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7 Most Interesting Social Media Studies & What to Learn from Them

“One of the first things I learned, after taking the plunge into Social Media, was that things aren’t yet very defined. The available guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a bit clearer, I’ve collected 10 of the most interesting…

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Facebook’s New Analytics Reminds Businesses to Engage Fans

Link: Facebook’s New Analytics Reminds Businesses to Engage Fans “Facebook’s recent expansion of ‘Page Insights,’ including new metrics and analytics, are designed to constantly remind business owners of what truly matters: engaging content.” Read about the new info which is now available to all fan page admins. by Stacey Politi on @mashable

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The 5 Reasons Most Companies Aren’t Measuring Social Media

Link: The 5 Reasons Most Companies Aren’t Measuring Social Media “We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow … and we welcome numerical vagary and imprecision into our businesses like a box of free Krispy Kremes.” “Social media almost always…

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Social Media Marketing Metrics Explained

Link: Social Media Marketing Metrics Explained “Jim Sterne provides an excellent overview of a topic that is still debated every single day: how to measure the impact of social media marketing on your business.” “Measuring is a cross-channel, integrated and customer-centric process that looks at the customer buying journey and overall value of marketing programs…”…

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Have We Seen This Social Media “Movie” Before?

Link: Have We Seen This Social Media “Movie” Before? “Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, it’s largely the same.” “Let’s compare…

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6 Critically Undervalued Social Media Success Metrics

Link: 6 Critically Undervalued Social Media Success Metrics “People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the…

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The 4 Marketing Metrics Mandates

Link: The 4 Marketing Metrics Mandates “For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.” “Then, digital marketing came along. Because so much data was at our fingertips, we tried to measure everything, but the…

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Here’s a different take on Social Media Metrics

Link: Here’s a different take on Social Media Metrics What is and isn’t important in the measuring of social media activities and benefits to the organization. An interesting perspective and reminder to us all. by @ChrisBrogan

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Nielsen to use Facebook and other websites’ data for “ratings”?

Link: Nielsen to use Facebook and other websites’ data for “ratings”? “The Wall Street Journal is reporting that audience metrics firm Nielsen – famous for its TV ratings – plans to bring a similar model to online advertising, perhaps as soon as next week.” by @chadcat on @TheNextWebUS

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